How to generate organic traffic on Google in Dubai UAE?
Having a balance in the volume of new visits to a company’s website is the perfect scenario for brand building to happen and the flow of orders to grow frequently. In order to generate organic traffic on Google, several steps must be followed to avoid a drop in audience.
First of all, you need to understand that organic traffic is not free.
There is an operational cost in generating optimized content and also in implementing and executing a link building strategy that you implement. And this needs to be clear from the beginning of preparing your content marketing plan.
Customer Segment?
The answer to this question is important to help identify the interests of this audience, evaluate competitors and also develop an efficient strategy to generate organic traffic on Google.
Do you serve the entire country or just a small region of Dubai?
Again, don’t think that it’s the same thing to do a content marketing action for all regions or just for a small city in the interior.
Google’s algorithm is very efficient and can go well beyond geolocation. Factors such as search intent and device used directly affect the result that will be presented on the search results page.
How does Google work?
When the user performs a search, Google takes a few hundredths of a second to build its Search Engine Results Page (SERP), which in Portuguese means search results page.
Some terms help the system understand the user’s intention and facilitate the type of results that will be displayed.
What is it? How to do it? These surveys show that the user is still in the knowledge phase of a certain activity or service. dubaiseo.company
Where to buy? What is the price? Where is it? How to buy? These forms of research indicate that the user is already likely to make a purchase. Showing up at this time is a great chance to close new deals.
To learn how to generate organic traffic on Google,. you need to carefully map your consumer’s entire journey to create a good action plan that will place your website in the different stages of their search:
Discovery;
Recognition;
Consideration;
Decision.
Google uses the concept of machine learning to improve the SERP daily and evaluates the behavior of the user browsing the different results, interpreting the degree of satisfaction with the information received to improve the answers to each search.
This satisfaction is measured according to your return to the search engine to expand or repeat the search.
Therefore, it is extremely important to position yourself for the right audience to offer a better experience for the right consumer. This segmentation will help your company obtain better positioning in search results. It will generate more organic traffic on Google.
Expected click-through rate:
When carrying out keyword research to develop your content marketing plan. Just take into account that even if you occupy the first position. You will never achieve all the estimated clicks for that term.
This happens for a reason, the user evaluates the domain (displayed URL), metadata and other factors before clicking on the answers presented.
What does this suggest?
You need to add value to the click and indicate what your text brings. You need to be charming and arouse curiosity.
By doing this, the tendency is to improve the CTR of your organic results. This will lead to higher positioning in future searches.
Don’t know what CTR is?
The term is of English origin and means click through rate. This is a mathematical operation that measures the volume of impressions (opportunities) divided by the clicks generated (impressions/clicks).
In recent years, Google has released several statements that indicate that CTR is one of the factors that contribute to obtaining better organic positions. In other words, one of the metrics you should evaluate when designing an SEO strategy.
Therefore, optimizing your website’s CTR is a good strategy for generating organic traffic on Google.
You can identify indexed keywords, URLs and the CTR for each one through Google Search Console, an extremely useful tool in the lives of those who work with Search Engine Optimization (SEO).
It is very simple to extract a list of terms that generate a lot of searches, but that bring little traffic and structure a content optimization campaign to achieve better organic positioning.
You can integrate reports into use a spreadsheet to audit the keywords that deserve the most attention.
By understanding each of these steps that I presented here well, you will be able to obtain a good positioning in the search engine and generate more organic traffic for your website.
Explore optimizations, define KPIs and measure performance to validate what works in your industry.
SEO Corporate was created with the purpose of generating valuable content that conveys the quality of your brand and that is useful in user research, at each stage of your consumer journey.
If you have difficulty developing a content marketing strategy to generate more organic traffic on Google, count on the experience of our team.