By 2026, the market value for cryptocurrencies is expected to have surged to $2.2 billion. Two main reasons explain the industry’s continuous growth: distributed ledger technology and growing investment levels. Businesses may find it difficult to distinguish out in a crowded market already.
Though it’s a great strategy that may help companies and people raise their exposure online, get more quality visitors, expand their client base, and finally, make more money, SEO for cryptocurrency is sometimes undervalued.
Moreover, SEO for cryptocurrencies helps extend and enhance digital marketing plans for blockchain-oriented websites, crypto exchanges, and NFT creators all around.
What is SEO Crypto?
You should apply some cryptocurrency-specific SEO techniques to boost the customer base, brand recognition, and income of your Bitcoin company. Done correctly, search engine optimization (SEO) can boost site traffic and help your crypto company be more widely known to possible consumers.
There is a lot of competition online, so Crypto IRAs and other crypto enterprises need to focus their digital marketing efforts on gaining the confidence of search engines and appealing to a specific demographic.
Core Pillars of Crypto SEO
Despite the ever-changing nature of various SEO elements, the core principles remain constant. The following are the essential components or pillars of SEO that you should apply to your cryptocurrency website:
1. Technical SEO
Technical SEO is mostly concerned with how Google crawls pages. It works behind the scenes to guarantee that your site functions optimally and that search engines can effortlessly crawl your content. The following are critical technical SEO considerations:
- Website speed
- Domain age
- Plagiarism
- Domain strength
- Mobile-friendliness
- Site navigation
- 301 redirects
- Canonicalization
- URL structure
- No dash domains
2. On-Page SEO
Content, SEO meta tags, and internal links are all aspects of a website that may be optimized with on-page SEO to better appeal to a certain audience. Using on-page SEO techniques, you may increase your website’s credibility and visibility. On-page SEO considerations include the following:
- Keyword research
- Meta description
- Image ALT text
- Page titles
- SEO-friendly URLs
- Content optimization
- Calls-to-action (CTA)
- Page mapping
- User interface
3. Off-Page SEO
Off-page SEO focuses on link strategy and other external elements that are not on your website but influence your rating. These can be considered recommendations from various web sources that will increase the likelihood of a positive search result. Off-page SEO includes:
- Inbound links
- Social media engagement
10 Strategies That Work For Cryptocurrency SEO
1. Keyword Research
Everything begins with comprehensive keyword research. Knowing this can help you better serve your audience by allowing you to better anticipate their needs. Here are some important parameters to consider;
The Function of Keywords
Keywords are the terms or phrases you use to look for them on search engines. This is why keywords are an important aspect of SEO, and you must strategically include relevant keywords in your website to rank for them.
There are three kinds of keywords: primary or focus, secondary, and long-tail. The primary keywords are those for which you wish to rank and secondary keywords are alternatives to primary keywords. Long-tail keywords are vital phrases to use if you want to rank well.
Search Intent
The goal of a user’s search query, also known as their “search intent,” is the driving force behind every inquiry. The basic goal of search engines is to fulfill user or search intent.
Google returns results that are relevant to the search queries or keywords entered. If your website meets this intent, it will most likely rank on the first SERP.
Keyword Research Tools
Using these tools can significantly reduce the amount of manual effort you spend on keyword research. The data provided by these tools might assist you in locating keywords that your target audience is searching for.
2. Content Optimization
Having your material prepared professionally will help you to guarantee that it is optimized for search engines as well as for human readers. Your Bitcoin website’s SEO content marketing should mostly focus on producing and sharing excellent pieces with keywords connected to niches.
3. Improve Crypto Website Structure
A crypto site’s design should stand out from the crowd. Furthermore, if your website is well-structured and arranged with technical cryptocurrency content, users will have no issue identifying it as a crypto page.
4. Minimize Page Load Speed
Page loading speed is important for search engines such as Google. Although a striking design might improve the exposure of your website in search engine results pages, it can also compromise functionality. An appropriate image format, such as JPG, is a great method to boost performance.
Additionally, make sure that the image sizes on your page are optimized. Remove items and files that are no longer required or serve no use.
Third-party scripts can cause the website to slow down, therefore deleting them is a smart idea. JavaScript, HTML, and CSS files can be compressed to enhance loading performance.
5. Have Dedicated Landing Pages
Your crypto business’s website should feature individual landing pages for each of its many components. Single-page websites drastically limit your internet visibility by diminishing your content.
Having topic-specific landing pages allows you to provide more authoritative content, which in turn increases the site’s chances of attracting visitors.
6. Use a Mobile-Friendly Design
Over half of all internet use these days comes from mobile devices. People do anything from buying things to perusing news stories on their cell phones. As a result, providing your intended audience with a satisfying mobile user experience is crucial for the success of your cryptocurrency business.
7. Get Backlinks
In a cryptocurrency industry characterized by fraudulent “get rich quick” schemes, establishing one’s trust and authority through link-building is a positive sign.
Getting other websites to link back to yours is one of the most time-tested SEO strategies in digital marketing.
In the first place, not all links are created equal; a link from an established site has more weight than one from a brand-new one. Second, to attract referral traffic, you need to connect with other websites, thought leaders, companies, and bloggers.
To build a solid backlink profile, it is essential to first provide content that readers would want to share.
8. Create Localized Pages
If your crypto company is looking to expand into other markets, having country-specific localized pages will help you reach a larger worldwide audience. As a result, you will see an increase in conversion rate. Localized content has a higher propensity to rank well in local search results and receive more global exposure.
9. Add Caption to Images
Visuals like images, charts, infographics, etc. are a great method to swiftly convey information to your intended audience. But that’s not enough.
Search engine spiders or crawlers must scan and analyze text on your site before matching it to keywords in people’s search queries. These spiders, unfortunately, do not crawl pictures. Captioning your photos to make sure your keywords are included in each caption.
10. Monitoring Your Position
Analytics is a crucial part of an agile and effective digital marketing strategy. The success of your cryptocurrency-related SEO methods and website content cannot be gauged without analytics.
Companies in the crypto industry can benefit from analytics since it shows them which channels get the most attention, which content generates the most organic search traffic, and if their website ranks highly.
If you use Google Analytics, for instance, you may collect a wealth of information about your consumers and search engine visibility that can inform your digital marketing plan and budget.
Mistakes to Avoid When It Comes to Crypto SEO
1. Not Blogging
The figures show that monthly leads for companies with blogs are 67% greater than those without blogs. For those who do not regard themselves as writers, the need to submit a blog post can be daunting.
You might have a digital marketing agency look after this for you. Blogging improves the quality of cryptocurrency SEO by establishing your website as a relevant response to client concerns and connecting your business to its target audience.
2. Lacking Website Structure
An excellent user experience stems from a well-structured website. Everything, from the structure to the text to the graphics to the page headings, must serve this commercial purpose. A well-designed website will use crypto SEO, organize content by topic, and keep the user experience easy.
Conclusion
Cryptocurrency SEO strategies are critical for the expansion of your cryptocurrency organization or business. It can, however, be complicated and time-consuming. Investing in cryptocurrency SEO strategies such as keyword research, link building, content creation, and analytics will increase sales and brand you as an industry authority.